Session Information |
Hours |
Content |
Session 1
Tuesday, April 15 |
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Step 1: Introduction-- Get Organized
- Select project leader and team
- Clarify why you are pursuing earned income/ventures
- Outline a process and timeline that fits your organization
- Decide if additional resources are needed
- Get commitment of key people to proceed
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Session 2
Tuesday, April 29 |
3.5 Hours
8:30am-Noon |
Step 2: Conduct an Earned Income Venture Audit
- Identify your core customers and core competencies
- Determine your organization’s earned income capacity
- Anticipate how allies and others will respond
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Session 3
Tuesday, May 13 |
3.5 Hours
8:30am-Noon |
Step 3: Brainstorm and Screen Earned Income Venture Ideas
- Create an entrepreneurial committee
- Brainstorm venture ideas
- Select three venture ideas for further study
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Session 4
Tuesday, May 27 |
3.5 Hours
8:30am-Noon |
Step 4: Perform Quick Market Tests (Review Steps 1 - 3)
- Analyze customers, advantages, and the business model for each
Earned income venture idea
- Develop research plan for the quick market tests
- Evaluate your ideas, select one for more in-depth feasibility analysis
(SE Committee Members to Attend) |
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Session 5
Tuesday, June 10 |
3.5 Hours
8:30am-Noon |
Step 5: Do Feasibility Market Research
- Develop a feasibility market research plan
- Analyze your customers and competition; identify success factors
- Identify requirements for marketing, operations, pricing, and other factors
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1.5 Hours |
Market Research |
Session 6
Tuesday, June 24
|
3.5 Hours
8:30am-Noon |
Step 6: Prepare Feasibility Financial Analysis
- Create an expense budget and calculate breakeven
- Prepare financial projections and evaluate risks
- Prepare feasibility recommendations
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Session 7
Tuesday, July 8
|
3.5 Hours
8:30am-Noon |
Step 7: Write a Business Plan (Review Steps 4 - 7)
- Identify the people who will be in charge and the audience for the plan
- Write the business plan; make final decisions on marketing, operations, and finance
- Get the plan approved
SE Committee Members to Attend
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Planning Lab 2
TBA |
1.5 Hours |
Financial Analysis and Operations |
Session 8
Tuesday, July 22
|
3.5 Hours
8:30am-Noon |
Business Plan Briefing/ Earned Income Venture Presentation
20 Minutes per organization
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