Announcing the
Social Enterprise Academy:
“Dare to Earn” Workshop Series

You know you could grow your earned-income revenue streams. Your board thinks about sustainability. But what are the steps to scaling up? Where could start-up funding come from?

Diversifying revenue with earned income is a pathway to sustainability for nonprofit organizations. This program consists of four 3-hour sessions. The series is specifically designed to provide training and the tools to develop a thriving social enterprise. Participants will be able to determine the feasibility
of various strategies by working through issues such as market feasibility, pricing, positioning and the business model.

Workshop Session Details:

Date: August 3, 2010
Don't worry if you missed this one! You can still sign up for the whole series and we'll provide the presentation from this introductory workshop.
Time: 1:30 – 4:30 p.m.
Topic: Earned Income – Pathway to Sustainability- Introductory Workshop
Trainer: Betsy Densmore
Content:

• Social Enterprise- What it is (and Isn’t)
• How to select the best ventures and manage the challenges
• What works- Outlining a process and timeline for growth
• To Pitch or not to Pitch-- Why participate in a Venture Competition

Date: August 17, 2010
Don't worry if you missed this one! You can still sign up for the whole series and we'll provide the presentation from this introductory workshop.
Time: 1:30 – 4:30 pm
Topic: Market Research
Trainer: Rebecca Alvarez
Content:

• Feasibility Research and Quick Marketing Tests
• Develop a feasibility research plan
• Analyze customers, advantages and the business models
• Brainstorm venture ideas: evaluate and select one idea in-depth feasibility analysis

Date: August 31, 2010
Time: 1:30 – 4:30 pm
Topic: Marketing & Branding
Trainer: John Burnett
Content:

• Analyze and segment your customers: who makes and breaks the great plan, what solution are you providing your customers
• Identify and articulate advantages and differentiation
• Develop business and pricing models, identify the tangible and intangible costs to your
customers

Date: September 14, 2010
Time: 1:30-4:30 pm
Topic: Financials/Business Model
Trainer: Samra Haider
Content:

• Financial Analysis: Create a revenue and expense budget and calculate break even points
• Prepare financial projections and evaluate risks
• How will you do it—operational issues and costing models

Location: TMI (Toward Maximum Independence)
4740 Murphy Canyon Rd.
San Diego, CA 92123

Fees:

Sweet Deal: $35
NMS & SANDAN Members: $35
Yet to be Member: $35

Following the workshop series, organizations may apply to participate in the Social Enterprise Venture Competition where they will receive a mentor and an opportunity to complete and pitch their business plan to a distinguished panel of business and social investors. Up to four finalists will be selected to return in December for the Showcase and Symposium. The Showcase & Symposium will be a large public event which also features a speaker on emerging trends in social capital markets. Winners will receive cash and pro bono support packages averaging $10,000 in value.

Who’s Making this Possible?

The Social Enterprise Academy and Venture Competition is sponsored by Wells Fargo. It is being managed by the Academies for Social Entrepreneurship and NP Strategies with support from Nonprofit Management Solutions, SANDAN, Step Up, SD Social Venture Partners, Tech Coast Angels, CONNECT and UC San Diego Extension.

If your organization still doesn't have a Sweet Deal,
now is the perfect time to sign on!
Call Stephanie at 858-292-5702.